AI Executive Command Center for Real Estate Developers
Know what changed.
Know why.
Know what to do next.
Across every project in your portfolio.
Pulse connects sales, inventory, collections, marketing, construction and finance — continuously watching your business, investigating what matters, and surfacing the decisions that need your attention.
Free
- One operating picture
- From insight to action
- Built with real-estate developers
Rajiv Mehta
MD, Alpine Developers
Good morning, Rajiv.
Here’s what needs your attention today.
Mon, 09 Mar 2026
Last updated 4 min ago
Bookings
₹84.2Cr
vs last month
Collections
₹61.8Cr
vs last month
Unsold Inventory
₹318Cr
vs last month
Construction
4 on plan
- 1 needs attention
- Severe risk
Pulse detected an important change
Project Aurelia generated 19% more site visits, but bookings fell 11%.
- Primary driver
- 2BHK conversion from channel partners fell from 8.1% → 5.4%
- Estimated impact
- ₹6.8 Cr of potential bookings at risk
3 other signals need your attention
View allCollections behind
2 projects
Inventory ageing
₹42Cr at risk
Construction delay
1 project
Built with real-estate developers,
for real-estate developers.
Pulse is being shaped alongside forward-looking developer teams across sales, finance, marketing, construction and leadership.
Design partner
people + program
- NORTHLINEDEVELOPERS
- ALPINEGROUP
- KESTRELESTATES
- SEVENOAK
vs last month
vs last month
vs last month
The problem
Your business doesn’t have a
data shortage.
It has a visibility gap.
Your CRM knows the leads. Your ERP knows the collections. Your marketing platforms know the spend. Your construction systems know project progress. Your spreadsheets know the exceptions.
But who is connecting the dots?
Pulse sits above your existing systems and turns fragmented operational data into one continuously updated picture of the business.
Built for every desk in the business
Everyone gets their own view of the same truth.
Pulse opens on what your role is accountable for — not on a dashboard everyone shares and nobody owns. The numbers underneath are the same for all of you.
Managing Director
What changed across the portfolio this week?
- Sales
- Collections
- Construction
- Cash
CFO
Where is cash actually going to land?
- Collections
- Cash
- CRM
- Construction
Sales Head
Which inventory is moving, and which isn't?
- Sales
- Inventory
- CRM
CRM & Collections
Which demands are unraised or overdue?
- CRM
- Collections
- Sales
Project Head
Is site progress matching what we've billed?
- Construction
- Inventory
One intelligence layer across the development lifecycle
Run the business from one operating picture.
Sales & Inventory
Understand booking velocity, inventory ageing, sales funnel leakage and project-level demand.
Which inventory is becoming harder to sell?Collections & Cash Flow
Track collections, overdue receivables, payment schedules and expected inflows.
Why are collections behind plan this month?Marketing & Channels
Connect spend, leads, site visits and bookings to understand what's actually working.
Which campaigns generate profitable bookings?Construction & Delivery
Track cost, schedule, milestones and execution signals across projects.
Which projects are starting to move off plan?
See the opportunity
See what Pulse would find in your portfolio.
Give Pulse a project, your KPIs and your existing data landscape.
See the questions it could answer for your leadership team.
Free
Try PulseFrom signal to action
One continuous decision loop.
- 1
Observe
Connect your data
- CRM
- ERP
- Marketing
- Construction
- Finance
- Spreadsheets
- 2
Detect
Pulse watches your business and identifies unusual changes, risks and opportunities.
- 3
Investigate
AI agents analyse the data to determine what changed and identify likely drivers.
- 4
Explain
Get an executive-ready answer with metrics, evidence and source data.
- 5
Act
Turn insights into owners, action plans and tracked outcomes.
Conversational business intelligence
Ask your business a question.
Not another dashboard filter. Ask questions the way you would ask your leadership team.
Try example questions- Why did bookings decline in Pune West this month?
- Which projects have the highest ageing inventory?
- Where are we spending more on marketing without improving bookings?
- Which channel partners generate leads but not revenue?
- Which project needs my attention today?
Ask Pulse
Why did bookings decline in Pune West this month?
Bookings in Pune West declined 11% in March compared to February, despite a 19% increase in site visits.
Key drivers:
- 2BHK conversion from channel partners fell from 8.1% to 5.4%
- Higher inventory in Tower B with slower absorption
- Reduced incentive effectiveness versus previous month
AI you can verify
Every answer should earn your trust.
From executive summary to underlying evidence — without losing the trail.
Answer
What happened?
Drivers
Why did it happen?
Underlying metrics
Which numbers explain it?
Source data
Where did these come from?
Confidence
How certain is Pulse?
Recommended action
What should happen next?
From insight to impact
From signal to action before the morning review ends.
Pulse detects booking velocity falling at Project Aurelia.
Finds site visits are rising, but channel-partner conversion has fallen.
Isolates decline to 2BHK inventory and five high-volume partners.
Recommends reviewing partner follow-ups and incentives.
Sales leadership assigns actions.
Next review
Pulse measures whether conversion recovered.
Common questions
The things developers ask us first.
If yours is not here, the fastest way to an answer is to ask it against your own portfolio.
Is this just another dashboard?
No. A dashboard waits to be opened and shows you what you already asked for. Pulse watches the business continuously and tells you what changed, why it changed and what to do about it — before anyone thinks to go looking.
Do we have to replace our CRM or ERP?
No. Pulse reads the systems you already run — sales, CRM, ERP, marketing, construction and finance — and leaves them exactly where they are. It is a layer above your stack, not a replacement for any part of it.
Half our numbers live in spreadsheets. Does that work?
Yes, and it is the normal case rather than the exception. Sheets and file drops are first-class sources alongside the connected systems, so the reconciliation happens inside Pulse instead of inside somebody's Monday morning.
How current are the numbers?
That depends on what you connect and how you are set up: refreshes run from nightly at the entry tier, to 4× a day, up to 15-minute capture on the largest estates. Every figure carries the time it was last read, so you are never guessing how old a number is.
Does Pulse act on its own?
No, and that is deliberate. It investigates, recommends and then tracks whether the action worked — but a person decides and a person owns it. What you get back is a recommendation with its evidence attached, not a change someone has to discover after the fact.
How do we know an answer is right?
Every answer opens into the reasoning behind it: the drivers, the underlying metrics, the source data each one came from, and how confident Pulse is. If it cannot show you the trail, it says so rather than filling the gap.
Is our data used to train public models?
No. Your data is yours, it stays inside your environment, and it is never used to train models that anyone else benefits from.
What does it cost?
A one-time setup fee that covers the build, the connectors and training your team, then an ongoing fee that scales with the modules you switch on and the number of projects you run. The full pricing is inside the demo: sign up and you can read every tier and price your own estate before you speak to anyone.
Prefer a guided walkthrough?
Book a personalized demo.
Tell us a little about yourself and we’ll show you how Pulse can create clarity across your portfolio.